Reading Buses has been working with an internationally renowned supplier of transport management systems, Velociti Solutions, to develop a new business data ‘Insight’ solution to support improving the bus operator’s business.
The online platform provides bus operators with customised Management Information and enabled Reading Buses to change from the manual collation of data to an automated production of key business performance metrics. With demand for bus services more complex than ever due to the acceleration of changes in work, shopping and social patterns resulting from the Covid-19 pandemic. Operators need to be agile, to react to the changes in passenger demand and requires a deep understanding of the data relating to their operations in order to achieve their business goals.
Operators have invested in a range of systems, however the need to combine data from across the business into easily accessible information still remains.
Robert Williams, Chief Executive Officer at Reading Buses said, “We have traditionally invested lots of time collating static dashboards and KPI’s manually, Insights has provided us with one platform combining data from across the organisation including, operational, commercial and engineering, providing the management teams with actionable management information.”
“The solution quickly surfaces business performance issues in real-time and identifies the key areas to focus management attention, and thereby providing them more time to put in place the required interventions and strategies, which has supported improving Reading Buses profitability and efficiency.”
Nick Brookes, Software Director at Velociti Solutions added, “We are delighted with the adoption of insights at Reading Buses. The dynamic drill down reporting within the platform has provided them with the tools to deep dive into their data and explore the reasons behind performance.
This enabled the operator to react to both the changing nature of reality during the Covid pandemic and help shape Reading Buses future network.”
